Interview with Mar Hurtado de Mendoza, VP of Global Recruitment & Marketing at IE University
This week, we had the pleasure of speaking with Mar Hurtado de Mendoza, VP of Global Recruitment & Marketing at IE University.
What is the history, mission, and core values of IE University?
IE University was founded more than 50 years ago with a clear ambition: to transform higher education in order to generate real impact in society. Our mission is to educate leaders with a global mindset, an entrepreneurial spirit, and a deep commitment to economic and social progress. We are firmly committed to innovation, diversity, and academic excellence. In what has traditionally been a conventional sector, our relevance lies not in following the existing playbook, but in continuously challenging and redefining it.
Tell us more about yourself: what has been your professional journey and what is your current role?
Over the past 13 years, my professional career has been closely linked to IE University’s institutional development and international expansion. I have led and driven a consistent, long-term global strategy that has resulted in a truly international and diverse student community. My current role combines strategic vision, cross-functional coordination, and decision-making aimed at strengthening partnerships, global positioning, and key relationships within the education and business ecosystems. Previously, I worked in business development across different sectors, including launching my own venture—an experience that was both highly enriching and demanding, and from which I learned tremendously.
From IE University’s perspective, what is the key differentiator you are most proud of?
If I had to choose one, I would say our genuine diversity—not only in terms of nationality, but also in experiences, backgrounds, and perspectives. More than 140 nationalities come together on our campuses and in our classrooms each year. This is not a branding message; it is an everyday reality that enriches discussion, enhances the quality of decision-making, and transforms the educational experience into something that goes far beyond academic content. At the same time, it challenges us to remain in a constant state of evolution.
What role do Spain and the United States play in your organization?
Spain is our origin, our innovation laboratory, and our cultural anchor. The United States is a key strategic pillar, to the extent that our first operation outside Spain was IE New York College, located in the heart of SoHo. Our presence in New York strengthens institutional partnerships, corporate relationships, and academic opportunities, consolidating IE as a transatlantic platform with global impact.
Why did you decide to become members of AmChamSpain?
AmChamSpain is a natural partner for IE University. We share a vision of strengthening the relationship between Spain and the United States through talent, education, and business collaboration. Being part of this community allows us to actively contribute to the development of this transatlantic axis and to generate sustainable value for both ecosystems.