On February 23 we celebrated the Kick Off of the second edition of the Young Leaders Network program.
This event focused on the Elevator Pitch and its importance. The goal of the Elevator Pitch is to deliver an important message in just one minute. Therefore, the name refers to the similarity with the short time of an elevator ride.
Marta Velasco, VP Director and head of the Consumer Brands area of BCW Spain, gave advice and recommendations to the participants about the Elevator Pitch.
Young Leaders Network (YLN) is a talent development program promoted by the US Chamber of Commerce in Spain (AmChamSpain), addressed to members under 35 of the partner companies. The program includes networking activities, visits to leading companies if possible (American and Spanish multinationals) and skills development workshops (communication, sales, personal development, etc.), which will take place every 4-6 weeks from February to December 2021.