On July 5, we held the workshop "Personal Branding in a Professional Context", organized in collaboration with BCW as part of the program of the third edition of Young Leaders Network.
During the workshop, participants used theory and practice to learn more about the importance of building a personal brand. In addition, they also analyzed which are the most appropriate channels to strengthen their digital footprint and learn how to use communication techniques such as storytelling, spokespersonship or elevator pitch to achieve their professional goals.