On Tuesday, June 6th, the workshop "Personal Branding in a Professional Context" took place, organized in collaboration with BCW as part of our Young Leaders Network program.

 

During the session, led by Marta Velasco - Vice President of Consumer Engagement at BCW - participants used theory and practice to learn more about the importance of building a personal brand. In addition, they also analyzed which channels are most appropriate to strengthen their digital footprint and learn to use communication techniques such as storytelling, spokespersonship, or elevator pitch to achieve their professional goals.