On Tuesday, June 6th, the workshop "Personal Branding in a Professional Context" will take place, organized in collaboration with BCW as part of our Young Leaders Network program.

 

During the session, led by Marta Velasco - Vice President of Consumer Engagement at BCW - participants will use theory and practice to learn more about the importance of building a personal brand. In addition, they will also analyze which channels are most appropriate to strengthen their digital footprint and learn to use communication techniques such as storytelling, spokespersonship, or elevator pitch to achieve their professional goals.