Executive President for Burson Cohn & Wolfe (BCW), a Company created in 2018 trought the merger of 2 WPP firms, Burson-Marsteller and Cohn and Wolfe. BCW was launched as an entity in the world of communications that offers our clients unparalleled, integrated digital solutions at all sectors globally. Throughout her more than 25 years of experience she has counseled numerous clients on marketing communications and corporate reputation, and has led a number of pan-European and international campaigns. Currently, she is member of the Board of the American Chamber of Commerce in Spain (AmChamSpain); member of the Executive Committee of Fundación SERES; member of the Advisory Boards of Ashoka and Fundación Hazloposible. Carmen Valera has been president of the jury of the Public Relations Section at the International Advertising Festival “El Sol”; and member of the Jury of the PR Lions Awards at the Cannes Lions Festival. She is also part of the Senior Management Program (PADE) at IESE Business School.