Pedro Massa has been the Managing Director and Vice President of Operations for Coca-Cola Iberia since July 2025, overseeing the markets of Spain and Portugal.

 

With over twenty-four years of experience at Coca-Cola, Pedro began his career as an intern in Brazil. Throughout his professional journey, he took on increasing responsibilities, ultimately leading the Brazilian market operation—the company’s fourth-largest global operation—where he drove sales to record levels.

 

He was subsequently appointed Managing Director for the Southern Cone region of Latin America, overseeing markets including Chile, Argentina, Paraguay, Uruguay, and Bolivia, and leaving a legacy characterized by operational resilience, business innovation, and strategic adaptability across diverse contexts.

 

Pedro holds a degree in Economics from the Pontifical Catholic University of Rio de Janeiro and an MBA. His strong academic foundation underpins his extensive experience in key areas such as public affairs, communications, sustainability, development of non-carbonated beverages, and commercial and customer management.