Current CEO of Coca-Cola Iberia since June 2017, Juan Ignacio de Elizalde has been part of the company since 2003, where he has held positions of increasing responsibility in strategic planning, operations and commercial management in Argentina, Mexico and Chile. In 2014, he was appointed CEO of Coca-Cola in the Northern Europe division, where he contributed to the company's growth in Belgium, Luxembourg, the Netherlands, Norway, Sweden and Iceland thanks to the successful relaunch of Coca-Cola zero sugar. in all these markets, as well as to promote innovations in the categories of carbonated beverages, waters, teas and juices. Juan Ignacio began his career at Coca-Cola as Director of Strategic Planning for South Latin America from Argentina, the country from which he originates. In addition, he is an Industrial Engineer from the Technological Institute of Buenos Aires and has an MBA from Stanford University.